What Is Adult Day Care?

We Care Adult Care, Inc.The need for alternative care for the aging is 70 million more elderly will be present by 2030 and they will need services for themselves as well as respite for those caring for them.

Caregivers are receiving increased attention as a group whose needs are finally being identified. Consumer demand is increasing for flexible and affordable community-based care as options to institutional care. Adult Day Care is the ideal choice for all inclusive care and affordability during the day.

Adult Day Care Centers provide a structured, comprehensive program in a protective setting. Members go in the morning and return home at the end of the day. Besides providing a therapeutic environment for the member in need, Adult Day Care Centers offer family relief from the burden of care giving. It allows those caregivers who work to continue to care for their loved one and provides a much-needed break for the nonworking caregiver.

Financing for such services was fragmented, but has improved with many state and federal programs started to supplement the cost. Medicare waiver programs, Medicaid, Social Service Block Grants under the Older Americans Act, local Veterans Affairs (VA) grants, Long-Term Care Insurance, and Alzheimer’s Grants are a few of the current sources to fund Adult Day Care. Integrating Adult Day Care into the lives of both the  member and the caregiver is an adjustment. It is often facilitated by family caregiver encouragement and facility staff assistance. Most families and members adjust within a few weeks. The structured routine of attending Adult Day Care Centers often helps the member from deteriorating both mentally & physically.

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We Care Adult Care Supports Caretakers As Well As Members

Max and Muriel were married for more than 60 years when he noticed her forgetfulness was more than occasional. She asked him to drive her to places she had visited every week for decades. Once fastidious, she was now casual about her hygiene. She needed help to make decisions, and she could not be left alone. Dementia was taking away the wife that Max loved and while he still  enjoyed going to his office a few days a week, that would have to take a backseat to Muriel’s care. She would not hear of an aide in her home. The stress of caring for Muriel was taking its toll on  Max, and his health was suddenly in jeopardy, including a bout of pneumonia.

Relief arrived in the form of We Care Adult Care, the quality adult day care center conveniently located in Union  Square Mall, Route 35, in Middletown, NJ.

“Max and Muriel’s story is not uncommon,” said Tracey Wolfman, Administrator of We Care Adult Care. “Whether it is the spouse, sibling or children of an  adult needing care, the challenges are emotional, financial and logistical. Whether chronically ill, suffering from dementia or other limitations, our members receive patience and kindness from our knowledgeable and compassionate staff. While we care for your loved one, you are free to work, shop or pursue your own interests without concern.

“Not everyone is suitable for or able to   afford full-time home or institutional care,” noted Wolfman, a Middletown resident and a registered nurse with a Masters in nursing administration. “We provide an alternate resource of care and  respite. Our society understands the importance of day care for our toddlers and puppies, well, our senior citizens can benefit with a similar approach, maintaining their quality of life with  stimulating activities, nutritious gourmet meals, nursing care, physical therapy, occupational therapy and social services to name a few.

Max was able to recover from his illness, return to work a  few days a week and feel confident that Muriel was in good hands at We Care Adult Care. He also addressed his concerns and questions by joining a We Care Adult Care support group for  caretakers.

At We Care Adult Care, a staff of experienced, compassionate professionals including, the Registered Nurse who is present to check blood pressure, sugar levels and weight, as well as administrator medication, work in conjunction with the member’s physician. The Social Worker assists members and their families with financial assistance through grants, accessing  community resources, assessing members and organizing support groups for their caretakers.

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Are You Trying To MANAGE A MAZE As A Caregiver?

We Care Adult Care is ready to help!

Tracey WolfmanIf the answer is yes, you are one of many caregivers facing this role today. It is one of the most challenging of life transitions facing adult children as they are hurled into the role of caregiver for an elderly parent, and or spouse, particularly one with a condition like Alzheimer’s disease. It is a complete shift in mindset and role reversal for adult children and or spouses facing this challenge. How this loved one is cared for is just one of the many decisions adult children must make.

We Care Medical Adult Day Care takes great pride in the outstanding services we provide our members and their caregivers. Caring for the elderly, people with dementia and chronic illness takes knowledge, patience, and kindness. Being a caregiver is a full time job and can
be overwhelming. Getting help to care for a loved one can provide caregivers with a much needed break. We Care Medical Adult Day Care does just that! With an outstanding staff of professionals caring for their loved one, caregivers can have confidence they are receiving the best possible care. Our Team at “We Care” has always been our best asset.

We Care Adult Care is an alternative resource of care and respite! The cost is about half the price of home care based on an hourly rate. We Care Adult Care has many alternative options to pay for services, including many grants that are available to those that qualify. Listed below are some options;

Long-Term Care Insurance- Many policies offer coverage for adult day care centers.
Alzheimer’s New Jersey- offers $1,000 non-income based reimbursement to individuals attending an adult day care program for memoryrelated disorders.

Medicare Waiver Program, maximum income limit is $3,581 a month and liquid assets of $40,000 or less for an individual or $60,000 or less for a couple.

State Wide Respite Program – Have income below $2,163 per month for single, ($4,326 for couples). Have liquid assets of less than $40,000 /$60,000 for couples.

Medicaid- Provides funding for people who are m e dically eligible.

We Care Adult Care offers assistance and guidance to obtain grants. Feel free to stop in and see why “We Care” makes the difference! Your loved one will enjoy a Quality of Life environment that provides Stimulating Activities, Nutritious Gourmet Meals, Nursing Care, Physical & Occupational Therapy, Social Service needs, and much more.

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Jersey Shore’s 3 most innovative health care companies

Scroll to the end of this story to find out how you can enter your business in the contest.

We Care Adult Care, Inc.One is finding a way to ease the looming financial crush of an aging population. Another is trying to help teenagers build self-esteem through the arts. And yet another is using high-tech wizardry to help consumers take better care of themselves.

We Care Adult Care in Middletown, Ensprited Projects in Brick and GoMo Health in Asbury Park are the finalists in the health care category for the Asbury Park Press’ Small Business Innovator of the Year Award.

The award program, presented by OceanFirst Bank, is spotlighting Monmouth and Ocean County entrepreneurs who are finding new ways to tackle problems — and are helping make the Shore a better place in which to live.

The region’s economy is at a crossroads. Once known for the innovations that were discovered at places such as Bell Labs in Holmdel and Fort Monmouth, the Shore more recently has wobbled in its bid to rebuild from the damage left by the collapse of the housing bubble and superstorm Sandy.

It has left the region with red flags. A recent survey by the Monmouth-Ocean Development Council, a leading business group, found the percentage of its members who considered the Shore’s quality of life better than other New Jersey counties fell from 60 percent in 2015 to 45 percent last year.

MORE: These things hurt Shore business owner optimism

MORE: NJ banks doing better, so why are they worried?

The innovation awards’ goal: find a new generation of small-business owners who will help the Shore prosper in the digital age.

A panel of eight experts is judging nominations. They are: Christine Gray, vice president of commercial lending at OceanFirst Bank; Sarah Krug, a Middletown resident who is CEO of Cancer101, a nonprofit based in New York; Jennifer Crews, a Red Bank resident and founder of Flock, a start-up technology company; Ben Waldron, executive director of the Monmouth-Ocean Development Council.

Also, Gene Waddy, CEO of Diversant, a nationwide staffing agency based in Middletown; Janice Warner, dean of the School of Business and Digital Media at Georgian Court University in Lakewood; Kerri Martin, owner, Second Life Bikes, a nonprofit organization in Asbury Park; and Joe McManus, director of the Center for Entrepreneurship, Monmouth University in West Long Branch.

MORE: Lakewood hospital upends care for aging seniors

MORE: Visiting Nurse Association: Tidal wave coming

The next category will be retailers and wholesalers. The deadline for nominations is March 15.

The health care finalists were a cross-section of entrepreneurs. One relied on algorithms and venture capital. Another relied on a craft as old as Shakespeare.

What do they have in common? “You’ve got to have that mindset that it’s OK to be perceived as different as a person or your ideals,” said Bob Gold, chief executive officer of GoMo Health in Asbury Park. “Different is OK.”

MORE: Horizon push is keeping people out of hospital

MORE: Hackensack Meridian opening Rite Aid clinics


The health care finalists:

We Care Adult Care, Inc.

Tracey Wolfman spends time with Angie Eagone, 85, of Middletown at We Care Adult Care Inc. in Middletown. (Photo: Tanya Breen)

1. We Care Adult Care, Middletown

Owner: Tracey Wolfman, 52, Middletown

Founded: 2000

Employees: 21

Website: www.wecareadultcare.com

What it does: A day care center for Monmouth County seniors who live alone or with their adult children. It includes medical care, transportation, meals and activities for $90 a day, although middle- and low-income residents are eligible for financial aid.

What makes it innovative: “We are seeking solutions for the baby boom generation who are taking care of their elderly parents in the most cost-effective way,” Wolfman said. “With the surge of seniors, we have now a tsunami of them. … Our government is not going to be able to sustain all of this population being on Medicaid. So not only are we providing them a quality of life and still remaining in their homes, but also our tax dollars.”

Tracey Wolfman founded We Care Adult Care Inc. in Middletown. (Photo: Tanya Breen)

Why didn’t I think of that?: “When I was a young nurse, I worked at a large geriatric campus in Florida that had all the concepts — independent living, assisted living, nursing home and adult day care all in one place,” Wolfman said. “New Jersey had not yet had assisted living. So it was a very interesting concept. After I came back, I went back to school and got a bachelor’s degree and master’s degree to have the requirements to be an administrator. A lot of times I saw patients when I worked in a hospital that were being placed in nursing homes and institutional settings that I thought was unnecessary. They just needed that in between. When you’re taking about coming here five days a week, it’s $23,000 a year. Assisted living is about $90,000 to $100,000 a year. So there’s a huge cost savings.”

Financial obstacles: “The first thing, we had to secure funding. We were an unknown business, an unknown entity trying to convince the bank to give us money. The only thing they went on was the business plan. And my pure determination to change the lives of seniors who were institutionalized unnecessarily. We did get approved, and we got approved on the first submission. … Nobody knew what the concept of adult day care was.”

Judge’s comment: “For me, it was an innovative twist on the way elder care services are delivered,” said Jennifer Crews, a Red Bank resident and founder of Flock, a startup technology company. “It ended up solving problems for every constituent. For the elder person, it’s fun and stimulating. For the person who is caring for the elder person it is less expensive and they have peace of mind that someone is taking care of their parent. I like that. They took an existing model and flipped it around.”

MORE: We Care Adult Care in Middletown learns from its clients

We Care Adult Care, Inc.

Colleen Finnegan is the founder of Enspirited Projects, a small business that helps to build self-esteem within children. She is shown during a drama workshop with students at Calvary Academy in Lakewood. (Photo: Doug Hood)

2. Enspirited Projects, Brick

Owner: Colleen Finnegan, 33, Brick.

Founded: 2011

Employees: One full-time (Finnegan) and 10 part-time.

Website: www.enspiritedprojects.org

What it does: A creative programming company mostly for youth that works with schools to help build self-esteem through the arts.

What makes it innovative: “By working creatively with these kids, what we’re doing is we’re improving their self-worth because mental health is so directly tied to positive self-esteem,” Finnegan said. “Our work really comes from that place. Your creativity is so linked to your self worth. If you can contribute what’s inside of you to your community and people value your contribution, everything else falls into place. What’s so amazing is so many people don’t get that and don’t realize it. That has been the magic juice for so many kids we’ve worked with.”

We Care Adult Care, Inc.

Colleen Finnegan is the founder of Enspirited Projects, a small business that helps to build self-esteem within children. She is shown during a drama workshop with students at Calvary Academy in Lakewood. (Photo: Doug Hood)

Why didn’t I think of that?: “My degree is in acting, and there was a month where I really needed to pay my bills, and I’m, like, ‘What can I offer the world? I really need to provide a service,’ Finnegan said. “And I’m, like, ‘Well I have a degree in theater. I really believe I could teach some of the things that I’ve learned.’ I went to a school … and I pitched them a drama program. I said, ‘Listen I saw you don’t have this. Your kids could really benefit from the self-esteem (lessons) and the public-speaking opportunities, let me offer a drama program here.’ In my very first pitch meeting, she said yes.”

Financial obstacles: “We’re getting there,” Finnegan said. “This has become a full-time thing for me just in the last two years. And I have never gotten any financial backing from anyone, and my company has no debt. So those are all good things. I bootstrapped it. I found a way to make it work. I really believe in, like, just serve your community and the rest will follow, and that’s how it’s been so far. We’re going to be opening a storefront in (Brick) this summer so that will be a major step forward in terms of stability. It’s going to be called the Creativity Studio.”

We Care Adult Care, Inc.

Colleen Finnegan is the founder of Enspirited Projects, a small business that helps to build self-esteem within children. (Photo: Doug Hood)

Judge’s comment: “I just feel like there is a layer of teenage emotionality that is untouched by the majority of adults,” said Christine Gray, vice president of commercial lending at OceanFirst Bank. “And as much as you remember being there and you can say, ‘I was there, you’ll get past it, it will go away, it gets better,’ there’s just this invisible layer that we don’t know about that all these kids are struggling with.”

We Care Adult Care, Inc.

GoMo Health founder Bob Gold talks in his Asbury Park office, where he works with Shelley Schoenfeld. (Photo: Doug Hood)

3. GoMo Health, Asbury Park

CEO: Bob Gold, 58, Asbury Park.

Founded: 2011.

Employees: 30, including 14 in Asbury Park and Shrewsbury.

Website: www.gomohealth.com

What it does: Develops software for hospitals, health insurers and drug companies to provide personalized care to consumers. Their patients receive text messages tailored to their lifestyles to remind them to exercise, take their medication or cook a healthy meal, for example.

What makes it innovative: “The issue is, current technology in health doesn’t work typically with how people behave or how they learn,” Gold said. “There’s apps. There’s portals. … But we’re looking at helping the person build their own trust and credibility by giving this concierge tool that’s communicating with them.”

We Care Adult Care, Inc.

Bob Gold founded GoMo Health in Asbury Park, which works with hospitals to help consumers improve their health. (Photo: Doug Hood)

Why didn’t I think of that?: “I came up with the idea because my field of science is the science of human engagement with a focus on motivation and persuasion,” Gold said. “I applied that to consumer products. Do you like a brand, do you want to buy the product now, do you want to increase the basket size? How do we get you more loyal to a brand? Both my parents died unexpectedly about 18 months apart in the late ’90s. So that was kind of weird; I was the oldest, there was no older generation. There’s a different perspective. One of the issues with my parents was an issue with health, the doctor and hospital. I said, ‘Look, I have this skill set.’ I wasn’t ready to do it just then, but I kept on thinking about it and said I’m going to devote this skill to building out the science of patient engagement and will go and try to help people. It’s a big mission because we’re at the forefront of helping the industry change to we treat the person, we don’t treat the disease.”

Financial obstacles: “We were losing significant dollars,” Gold said. “There was a lot of pain the first few years. … There were times we didn’t take any salary. I put money in originally (along with) a couple other folks here. We ended up going and getting a few angel and outside investors that came into the company that saw the vision. So we raised outside capital. It enabled us to sustain the business and now we’re profitable, so it’s good. … You have to believe in yourself, you have to believe in others. You have to view life as a journey, not as a destination, and you need to feel compelled to act.”

We Care Adult Care, Inc.

Bob Gold founded GoMo Health in Asbury Park, which works with hospitals to help consumers improve their health. (Photo: Doug Hood)

Judge’s comment: “The preventive aspect is part of where health care is headed, and we have to do a better job to manage costs before they become really large costs,” said Joe McManus, director of the Center for Entrepreneurship, Monmouth University in West Long Branch. “And one way to do that is to influence behavior at a much earlier stage. They are targeted to that.”

MORE: Asbury Park’s GoMo gives health nudge you need

Michael L. Diamond: 732-643-4038732-643-4038: mdiamond@gannettnj.com


The Asbury Park Press is searching for innovators in six categories to spotlight entrepreneurs who are reinventing the Shore for the digital age. It is open to businesses based in Monmouth and Ocean counties with fewer than 500 employees. The overall winner will be announced in October.

The schedule:

Health care: Jan. 15 through Feb. 15

Retail/wholesale: Feb. 16 through March 15

Technology: March 16 through April 15

Real estate/home improvement/energy: April 16 through May 15

Engineering and manufacturing: May 16 through June 15

Leisure and hospitality: June 16 through July 15

To nominate yourself or an entrepreneur, go to app.com/innovators or http://bit.ly/2l2ouec